What Comes
from Clouds
An initial meeting with the students helped inform three distinct direction proposals for the show branding. They leaned toward a treatment consisting of calligraphic display type and abstract washes of moody purple. I used watercolor to create these cloud-scapes, scanning them and reworking them digitally into a cohesive set of assets. Visuals evolved subtly for each show. As spring emerged, materials included more and more yellow, emulating the sun emerging through storm clouds.